Link Trade
Web SaaS
B2B
Aug 2021 – Feb 2022
Role: Senior Product Designer — web platform for managing buyer–seller deals.
Focus: Transaction workflow, multi-party communication, edge states & error handling.
Team Impact: Made complex trade operations trackable in one interface from listing to delivery.
Focus: Transaction workflow, multi-party communication, edge states & error handling.
Team Impact: Made complex trade operations trackable in one interface from listing to delivery.
More images in the Visual design section
Domain complexity
Petroleum trading is a multi-party, document-heavy workflow.
A single deal moves through eligibility checks, tendering, approvals, and shipment tracking — with strict constraints on volumes, routes, and timing.
Link Trade unified this into one workspace. Instead of scattered files and emails, all parties shared the same statuses, business terms, and audit-ready documents — reducing missed steps and data mismatches.
Users / Context (оставляем, но компактнее)
Users: Trader · Buyer · Vendor
Platforms: Desktop-first · Mobile/Tablet support
A single deal moves through eligibility checks, tendering, approvals, and shipment tracking — with strict constraints on volumes, routes, and timing.
Link Trade unified this into one workspace. Instead of scattered files and emails, all parties shared the same statuses, business terms, and audit-ready documents — reducing missed steps and data mismatches.
Users / Context (оставляем, но компактнее)
Users: Trader · Buyer · Vendor
Platforms: Desktop-first · Mobile/Tablet support
Challenges
- Mixed user maturity (Trader vs Buyer)
Power users (traders) + occasional buyers with low digital fluency → we designed guided flows, safer defaults, and in-product help. - Performance & small screens
Many users worked on weak laptops/tablets → optimized dense tables, loading states, and responsive layouts. - Platform constraints
Legacy trading tech and architecture limits → designed within fixed data models, permissions, and status rules. - Iterative delivery via demos
Scope evolved through frequent pitch/review sessions → shipped in slices and aligned stakeholders on every step.
Chaos in deal intake and prioritization
Distributed pipeline, faster processing
Before
After
My role
Senior Product Designer
Aug2021 – Feb 2022
Owned core UX/UI for the deal workflow and contracts. Turned trader operations into a role-based system of statuses, actions, and documents.
Aligned data model with a data analyst, QA’d builds with engineering, and shipped in fast cycles around pitch sessions.
Team
Owned core UX/UI for the deal workflow and contracts. Turned trader operations into a role-based system of statuses, actions, and documents.
Aligned data model with a data analyst, QA’d builds with engineering, and shipped in fast cycles around pitch sessions.
Team
-
Head of Design -
Me -
Middle UX-UI
Phases of Work
Domain & onboarding
Goal: Understand deal lifecycle + roles.
Output: Role map, key stages, draft status model.
My part: Mapped flows with traders, translated domain into IA/screens.
Output: Role map, key stages, draft status model.
My part: Mapped flows with traders, translated domain into IA/screens.
Validation with users
Goal: Validate core scenarios + risks.
Output: Findings, edge cases, updated flows.
My part: Built prototypes, joined research, turned insights into decisions.
Output: Findings, edge cases, updated flows.
My part: Built prototypes, joined research, turned insights into decisions.
End-to-end prototype
Goal: Align stakeholders on the experience.
Output: Clickable prototype across roles/stages.
My part: Owned key journeys, permissions, and state transitions.
Output: Clickable prototype across roles/stages.
My part: Owned key journeys, permissions, and state transitions.
UI system & production design
Goal: Consistent data-dense UI.
Output: Table/filter patterns, components, states.
My part: Designed core screens + standardized patterns and states.
Output: Table/filter patterns, components, states.
My part: Designed core screens + standardized patterns and states.
Build, QA, iteration
Goal: Ship reliably in short cycles.
Output: Dev specs, reviews, shipped iterations.
My part: Handoff + build QA with engineering, clarified gaps, iterated fast.
Output: Dev specs, reviews, shipped iterations.
My part: Handoff + build QA with engineering, clarified gaps, iterated fast.
Research Process
Immersion
Observed traders in real deal work and captured exceptions. Turned it into role needs and key assumptions.
User Story Map
Mapped core scenarios across roles. Used it to align MVP scope and backlog.
Customer Journey & Process
Documented the full journey, including offline handoffs. Converted it into a process + checkpoints.
Prototyping
Built quick prototypes for high-risk steps. Iterated until flows were clear for traders and buyers.
Conducting
Ran moderated sessions and synthesized patterns into changes. Tracked key-path success with a simple test matrix.
Visual Design
Goal: Build a scalable, role-based trading UI that stays clear under high data density and many states.
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Operational clarity
Fast deal tracking: statuses, deadlines, and document changes in one place. -
Performance & responsive
Works on weak devices and small screens without losing data density. -
Scalable structure
Role-based navigation + extensible modules (documents, logistics, reporting). -
Shared visual language
Consistent statuses, actions, and terminology across Trader / Buyer / Vendor.
Product outcomes
Confidentiality note: Due to NDA, this case is numbers-free. Focus is on shipped outcomes and decisions.
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One deal workspaceStatuses, docs, and actions in one place instead of scattered tools. -
Deal routingDeals assigned by trader via a single service field—clear ownership and priority. -
Document workflowStructured checkpoints for approvals and multi-party verification. -
Operational visibilityShared progress signals and exception tracking across the deal lifecycle.
My personal impact
& Key achievements
& Key achievements
I owned core UX/UI for the deal workspace—routing, role-based states, and data-dense tables—bringing complex trading operations from discovery to shipped iterations.
Owning under pressure
Learned: deliver in short, high-stakes cycles.
Handled: broke scope into slices, aligned stakeholders early, QA’d builds, shipped iteratively.
Handled: broke scope into slices, aligned stakeholders early, QA’d builds, shipped iteratively.
Making complexity usable
Learned: trading is a state machine, not “screens.”
Handled: defined roles, statuses, permissions, and edge cases so deals stayed unblocked.
Handled: defined roles, statuses, permissions, and edge cases so deals stayed unblocked.
Craft in dense UI
Learned: clarity beats visual “beauty” in ops tools.
Handled: standardized tables/filters, consistent states, and performance-friendly layouts across devices.
Handled: standardized tables/filters, consistent states, and performance-friendly layouts across devices.
Other Cases
Jun 2023 – Jul 2025 B2C
Role: Senior Product Designer — research, UX/UI, experiments
Focus: Redesigned marine weather tools and decision workflows; built continuous hypothesis pipeline with product team.
Team Impact: Improved activation and retention via UX/UI upgrades and experiments.
Role: Senior Product Designer — research, UX/UI, experiments
Focus: Redesigned marine weather tools and decision workflows; built continuous hypothesis pipeline with product team.
Team Impact: Improved activation and retention via UX/UI upgrades and experiments.
Jun 2023 – Jul 2025 B2C
Role: Senior Product Designer — discovery, UX/UI, experiments
Focus: Designed data-dense marine weather interface, segmentation model and core map interactions.
Team Impact: 3.4× growth of active paid users, 2× retention improvement, 20+ validated experiments.
Role: Senior Product Designer — discovery, UX/UI, experiments
Focus: Designed data-dense marine weather interface, segmentation model and core map interactions.
Team Impact: 3.4× growth of active paid users, 2× retention improvement, 20+ validated experiments.
Jul 2025 – Nov 2025 B2C, build on public
Role: Solo Product Designer and owner
Focus: Designed a system of 186+ widgets, themes and mini-apps; created a tiny theme editor; shipped full visual language and interaction model.
Solo Impact: Independently delivered a full product lifecycle: market analysis, research, UX/UI, prototyping, development and App Store launch.
Role: Solo Product Designer and owner
Focus: Designed a system of 186+ widgets, themes and mini-apps; created a tiny theme editor; shipped full visual language and interaction model.
Solo Impact: Independently delivered a full product lifecycle: market analysis, research, UX/UI, prototyping, development and App Store launch.
Feb 2022 – Oct 2022 B2B
Role: Product Designer — UX/UI for complex B2B data workflows
Focus: Designed data search and analysis experience; simplified workflows and information architecture.
Team Impact: Improved data discovery speed for analysts by ~30–40%, depending on scenario.
Role: Product Designer — UX/UI for complex B2B data workflows
Focus: Designed data search and analysis experience; simplified workflows and information architecture.
Team Impact: Improved data discovery speed for analysts by ~30–40%, depending on scenario.
Mar 2020 – Jan 2022 B2B
Role: Product Designer — navigation and safety interfaces
Focus: Designed navigation dashboards, weather layers and emergency response flows.
Team Impact: Reduced time-to-decision for captains by improving clarity of critical information.
Role: Product Designer — navigation and safety interfaces
Focus: Designed navigation dashboards, weather layers and emergency response flows.
Team Impact: Reduced time-to-decision for captains by improving clarity of critical information.
Mar 2020 – Aug 2021 B2B
Role: Product Designer — UX/UI for geospatial threat tools
Focus: Designed ice-threat prediction maps and route-safety visualization tools.
Team Impact: Improved clarity of risk zones and reduced decision time in safety-critical scenarios.
Role: Product Designer — UX/UI for geospatial threat tools
Focus: Designed ice-threat prediction maps and route-safety visualization tools.
Team Impact: Improved clarity of risk zones and reduced decision time in safety-critical scenarios.
Jun 2018 – Jan 2019 B2C
Role: Product Designer — UX/UI for marketplace flows
Focus: Designed end-to-end flows connecting furniture studios and suppliers; built mobile and web experiences.
Team Impact: Improved conversion and simplified multi-step purchase/renovation journeys.
Role: Product Designer — UX/UI for marketplace flows
Focus: Designed end-to-end flows connecting furniture studios and suppliers; built mobile and web experiences.
Team Impact: Improved conversion and simplified multi-step purchase/renovation journeys.
Jan 2022 – Mar 2023 B2B/B2C
Role: Product Designer / Design System Owner
Focus: Built a scalable design system for industrial solutions — components, interactions and dev-ready documentation.
Team Impact: Accelerated delivery of new products and reduced design–dev inconsistencies.
Role: Product Designer / Design System Owner
Focus: Built a scalable design system for industrial solutions — components, interactions and dev-ready documentation.
Team Impact: Accelerated delivery of new products and reduced design–dev inconsistencies.
Jun 2018 — Sep 2024
Role: Designer / Developer / R&D
Focus: AR experiments, custom design tools, interaction prototypes and design system explorations.
Solo Impact: Strengthened technical versatility and experimentation skills beyond core product work.
Role: Designer / Developer / R&D
Focus: AR experiments, custom design tools, interaction prototypes and design system explorations.
Solo Impact: Strengthened technical versatility and experimentation skills beyond core product work.
