Vladimir Sidorkin
7+ years in products
Earlier: 15+ B2B enterprise products for ops teams (logistics / industrial / navigation) — proven track record in high-complexity product design.
Research, prototype, design, and test. Then ship production-ready UI with tight dev handoff and QA validation.
Windy / WindHub (Worldwide B2C) — end-to-end UX/UI (discovery → release), driving measurable gains in activation and retention.
Domain Expertise
Consumer apps · Weather · GIS/Navigation · Spatial · Fintech · Enterprise
Product Designer
for data-dense apps
for data-dense apps
Mobile-first (iOS/Android). B2C-focused.
Proven B2B Complexity
Hands-On Delivery
B2C impact
- Gazmprom-Neft projects
- Prizm design system
- Candellabra stores
- Windy app
- Windhub
- Be My Widget
2018–2026 2018–2026 2018–2026
Featured Case Studies
Jun 2023 – Jul 2025 B2C
Role: Senior Product Designer — research, UX/UI, experiments
Focus: Redesigned marine weather tools and decision workflows; built continuous hypothesis pipeline with product team.
Team Impact: Improved activation and retention via UX/UI upgrades and experiments.
Role: Senior Product Designer — research, UX/UI, experiments
Focus: Redesigned marine weather tools and decision workflows; built continuous hypothesis pipeline with product team.
Team Impact: Improved activation and retention via UX/UI upgrades and experiments.
Jun 2023 – Jul 2025 B2C
Role: Senior Product Designer — discovery, UX/UI, experiments
Focus: Designed data-dense marine weather interface, segmentation model and core map interactions.
Team Impact: 3.4× growth of active paid users, 2× retention improvement, 20+ validated experiments.
Role: Senior Product Designer — discovery, UX/UI, experiments
Focus: Designed data-dense marine weather interface, segmentation model and core map interactions.
Team Impact: 3.4× growth of active paid users, 2× retention improvement, 20+ validated experiments.
Jul 2025 – Nov 2025 B2C, build on public
Role: Solo Product Designer and owner
Focus: Designed a system of 186+ widgets, themes and mini-apps; created a tiny theme editor; shipped full visual language and interaction model.
Solo Impact: Independently delivered a full product lifecycle: market analysis, research, UX/UI, prototyping, development and App Store launch.
Role: Solo Product Designer and owner
Focus: Designed a system of 186+ widgets, themes and mini-apps; created a tiny theme editor; shipped full visual language and interaction model.
Solo Impact: Independently delivered a full product lifecycle: market analysis, research, UX/UI, prototyping, development and App Store launch.
Feb 2022 – Oct 2022 B2B
Role: Product Designer — UX/UI for complex B2B data workflows
Focus: Designed data search and analysis experience; simplified workflows and information architecture.
Team Impact: Improved data discovery speed for analysts by ~30–40%, depending on scenario.
Role: Product Designer — UX/UI for complex B2B data workflows
Focus: Designed data search and analysis experience; simplified workflows and information architecture.
Team Impact: Improved data discovery speed for analysts by ~30–40%, depending on scenario.
Aug 2021 – Feb 2022 B2B
Role: Product Designer — UX/UI for trading flows
Focus: Designed product search, selling flow and trading network interactions.
Team Impact: Reduced friction in transaction flow and increased conversion.
Role: Product Designer — UX/UI for trading flows
Focus: Designed product search, selling flow and trading network interactions.
Team Impact: Reduced friction in transaction flow and increased conversion.
Mar 2020 – Jan 2022 B2B
Role: Product Designer — navigation and safety interfaces
Focus: Designed navigation dashboards, weather layers and emergency response flows.
Team Impact: Reduced time-to-decision for captains by improving clarity of critical information.
Role: Product Designer — navigation and safety interfaces
Focus: Designed navigation dashboards, weather layers and emergency response flows.
Team Impact: Reduced time-to-decision for captains by improving clarity of critical information.
Mar 2020 – Aug 2021 B2B
Role: Product Designer — UX/UI for geospatial threat tools
Focus: Designed ice-threat prediction maps and route-safety visualization tools.
Team Impact: Improved clarity of risk zones and reduced decision time in safety-critical scenarios.
Role: Product Designer — UX/UI for geospatial threat tools
Focus: Designed ice-threat prediction maps and route-safety visualization tools.
Team Impact: Improved clarity of risk zones and reduced decision time in safety-critical scenarios.
Jun 2018 – Jan 2019 B2C
Role: Product Designer — UX/UI for marketplace flows
Focus: Designed end-to-end flows connecting furniture studios and suppliers; built mobile and web experiences.
Team Impact: Improved conversion and simplified multi-step purchase/renovation journeys.
Role: Product Designer — UX/UI for marketplace flows
Focus: Designed end-to-end flows connecting furniture studios and suppliers; built mobile and web experiences.
Team Impact: Improved conversion and simplified multi-step purchase/renovation journeys.
Jan 2022 – Mar 2023 B2B/B2C
Role: Product Designer / Design System Owner
Focus: Built a scalable design system for industrial solutions — components, interactions and dev-ready documentation.
Team Impact: Accelerated delivery of new products and reduced design–dev inconsistencies.
Role: Product Designer / Design System Owner
Focus: Built a scalable design system for industrial solutions — components, interactions and dev-ready documentation.
Team Impact: Accelerated delivery of new products and reduced design–dev inconsistencies.
Jun 2018 — Sep 2024
Role: Designer / Developer / R&D
Focus: AR experiments, custom design tools, interaction prototypes and design system explorations.
Solo Impact: Strengthened technical versatility and experimentation skills beyond core product work.
Role: Designer / Developer / R&D
Focus: AR experiments, custom design tools, interaction prototypes and design system explorations.
Solo Impact: Strengthened technical versatility and experimentation skills beyond core product work.
Expertise Expertise Expertise
Design systems
Complex UI
Maps & geospatial
Interactions
Prototyping
UX strategy
Component logic
Accessibility
Performance-aware UI
What I can do
-
UI & Interaction Design CORE- Data-dense UI
- Navigation and geospatial interfaces
- Dashboard systems
- Visual clarity for complex tools
- Design systems
- Mobile & desktop interaction patterns
- High-fidelity prototyping
-
Research & Experiments- Discovery interviews (conducted 20+ hour-long interviews / year)
- Problem framing & segmentation
- Hypothesis generation
- A/B tests (20+ tests / year)
- Usability testing (moderated & unmoderated)
- Rapid validation process
-
Engineering & Tools- SwiftUI for small apps
- HTML/CSS
- No-code tools
- AI-assisted prototyping
- Custom tools for designers
- AR/VR experiments
AI-assisted workflow & cross-platform testing
ChatGPT, Codex, Cursor helps me speed up prototyping, explore interaction variations, synthesize research insights and prepare clean documentation for development.
I test interfaces on real hardware across iOS, iPadOS, macOS and Android to ensure UI accuracy and interaction quality.
I test interfaces on real hardware across iOS, iPadOS, macOS and Android to ensure UI accuracy and interaction quality.
Craft highlights
from real products
from real products
Selected visual highlights from shipped products. More depth and context available inside case studies.
Beyond work
I also experiment with side-projects, embedded web apps and Xcode builds — pushing ideas beyond mockups.
I explore the real environments behind the products I build — marine navigation, weather patterns, instruments, sensors, landscapes and field observations. This hands-on curiosity helps me design tools that feel grounded, precise and meaningful.
